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GUESS WHAT'S NEW?

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Just in time for holiday gift giving, SNOA Sleepwear is producing several brand new styles. Our popular Andie Tank is coming soon in a simple, sexy and unbelievably comfortable nightie version. Be on the lookout for The Stella, a sexy halter style nightie. Pair it with our Antoinette Capelet and keep warm in or out of bed. Pre-order The Stella Nightie now and stay tuned for the arrival of more new styles soon. 

Who Says We’re Too Old for a Pajama Party: Ideas For Hosting a Girl’s Night In

Nothing says returning to your youth like a pajama party with your best girlfriends. We know how important it is for you to revitalize yourself for all the hard work you do, and toss your cares away for a night. That's why we create our loveable sumptuous luxury pajamas in the first place. What's better than putting on a [...]

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Trend Alert…and just in time for Halloween!

This year's autumn and winter runways were filled with fairy tale-inspired delights. Perhaps spurred by the popularity of recent fairy tale adaptations for adult audiences, like Maleficent, Snow White and the Huntsmen, Red Riding Hood and several Grimm tales - designers are stepping into C.S. Lewis’ magical wardrobe for inspiration. Dolce and Gabbana epitomized the trend during Milan Fashion week with [...]

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Why Robes Are a Great Gift Idea for the Woman You Love

Need a couple of great gift ideas for the women in your life? When it's time to celebrate her birthday or an anniversary, giving the simple gift of a sumptuously soft robe is an ideal choice for the woman you love. Robes are essential for most women, but the right robe can make a chic and high-quality gift that [...]

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The Benefits of Wearing Eco-Friendly Clothing

Every season brings new trends to the women’s sleepwear and loungewear industry. Whether we are shopping for sexy nightgowns or cute sleep-lounge ensembles, as consumers, we have varied choices when it comes to choosing our bedtime fashions. Among the most important choice every consumer must make is the type of clothing they buy. Perhaps you’ve never heard of “fast fashion” [...]

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WHAT'S GREAT IN BED?

...SNOA Sleepwear and a good book. Upcycle your SNOA hangtag into a fabulous bookmark and never lose your place. If you're looking for an easy read, try Jennifer E. Smith's The Statistical Probability of Love a First Sight. Need a bit of a thrill, Gone Girl by Gillian Flynn is loaded with them. If you're feeling [...]

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WHY GO ECO?

Why are eco-friendly fabrics so important? Here are some quick facts about fabric production:Growing cotton uses 22.5 percent of all the insecticides used globallyGrowing enough cotton for one t-shirt requires 257 gallons of waterThe bleaching and then dyeing the resulting fabric creates toxins that flow into our ecosystemThe use of rayon for clothing is contributing [...]

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On Pampering...

Joseph Campbell, the famous mythologist, suggested taking one hour a day to do whatever you want – listen to corny music, walk, draw – do whatever it is you love.“Follow your bliss,” he reminds us.An hour a day?! For most women that seems an unattainable a dream. Whether raising children, working full time, taking care of others (and the house), [...]

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Women's Pajamas for Comfort, Relaxation, and Date-Night – Yes, You Heard Right.

Somewhere in our 30s, an evening at home starts to take on a whole new meaning. Between raising kids, working long hours, and keeping the house operating smoothly, having a night in with the husband usually means being asleep by 10 o’clock wrapped in a snuggie with a bowl of popcorn sprinkling to the floor. [...]

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Feel-Good Fashion Idol : Livia Firth

Livia Firth is one of my favorite eco- fashionistas. You’ll likely know her best as wife to actor Colin Firth (remember “The King’s Speech”). But Livia has a few of her own things going on. She calls herself “Creative director of eco-age.com (a consultancy group for environmentally minded brands), Queen of the Green Carpet, [...]

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