Posted by SNOA Sleepwear on October 14, 2014
Every season brings new trends to the women’s sleepwear and loungewear industry. Whether we are shopping for sexy nightgowns or cute sleep-lounge ensembles, as consumers, we have varied choices when it comes to choosing our bedtime fashions. Among the most important choice every consumer must make is the type of clothing they buy. Perhaps you’ve never heard of “fast fashion” or “eco friendly fashion” before – but understanding the differences between these labels is key to making choices that impact our future.
Fast Fashion vs. Eco Friendly Fashion
Just like shoppers can choose between fast food and organic foods, they can choose between “fast” fads or long-lasting eco friendly clothing. In order to meet the demand of fashion’s fickle trends, the fashion industry pumps out cheap, mass-manufactured clothing that fits the look of the season – but falls apart after 6 months. And if these out-of-style clothes are not taking up space in a drawer, their next destination is a landfill, as they are too poorly made be handed down or donated. To add to the problem, fast fashion clothing is generally made of fabrics that are not biodegradable, which means they end up clogging landfills for a very long time. Nylon fabric, for instance, takes anywhere from 30-40 years to decompose!
Fast Fashion: Fast-Disappearing Resources
Fast fashion items are typically made from man-made fibers; their production uses fossil fuel and creates exhaust and pollution. Ethical fashion designer Stella McCartney reports that textile manufacturing pollutes as much as 200 tons of water per ton of fabric! The industry continues to produce this way in a world where 780 million people – about 1 in 9 – lack access to clean water (water.org). Manufacturing facilities waste resources because it is profitable to produce high volume. As long as customers buy these products, this sort of production will be supported.
Among the most popular fast-fashion fabrics are synthetics like polyester, but also some natural fibers, like cotton. Even though cotton grows naturally, most cotton is heavily processed. In fact, 25% of the world’s pesticides are used to treat cotton, according to Earth Pledge. These chemicals can leave harmful residues on the fabric that we may be completely unaware of. Some of these chemicals are considered to be highly toxic - health risks of such pesticides include birth defects, reproductive disorders, and weaker immune systems (Mother Earth News, Why Organic Cotton is Better)
Unfortunately, synthetic fabrics are especially popular in sleepwear for women, but they carry a heavy environmental price tag. Sexy nightgowns made from polyester, meant to mimic silk, are produced using a cocktail of chemicals that consumers are unaware they're being exposed to.
Eco Friendly Fashion: Sustainable and Kind
Thankfully, there are alternatives to fast fashion. Eco friendly clothing is made with natural fibers, and is produced using alternative methods to chemicals. SNOA's sexy nightgowns and luxury pajamas are all made with modal jersey - a cellulose fiber that feels like nylon, but is much softer and lighter. Modal is also 50% more absorbent than cotton, which makes it a perfect fabric for women who tend to overheat at night. (If you’ve ever had an intense nightmare – you know what we mean!) We've also added eco friendly bamboo fleece and silk hemp to some of our styles for additional warmth and elegance that maintains our eco standard. These fabrics are sourced to minimize our collective impact on the environment while maximizing value for the buyer.
Instead of relying on pesticides and harsh chemicals to process fabrics, eco friendly clothing manufacturers choose natural fibers that require very little processing. For example, bamboo grows quickly, doesn't take up much land (it grows vertically), requires no pesticides and makes for the softest and most durable material in womens loungewear, womens robes, and sleepwear. Beautiful silk hemp and modal jersey are natural, biodegradable fibers that constitute ideal sleepwear for women. The elegant, flowing drape of modal makes it a premium choice for sexy nightgown styles. These fabrics not only feel heavenly on the skin, but also protect the buyer from the dangers of synthetic dyes and chemical fabric treatments.
SNOA is proud to be at the forefront of eco friendly fashion in womens loungewear and sleepwear for women. Though the eco friendly clothing movement is still in the early stages, we believe awareness will help change that. If more brands and designers create stylish eco friendly clothing, they will give consumers the ability to choose without losing out on what’s in style. Our range of playful bedtime styles from luxury pajamas to beautiful sexy nightgowns are made without environment-harming chemicals and fabrics. And what’s more – with proper care, SNOA’s sleep and loungewear will last you for many years without shrinking, losing their shape, tearing or piling. SNOA Sleepwear is proud to lead the charge in the organic fashion movement - where looking good is just as vital as protecting the environment and our customers.
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