Posted by Emily McGuirk (SNOA Sleepwear) on 9th Dec 2014
Everyone can appreciate clothes that are both comfortable and look polished, which is why, though often underestimated as a genre, loungewear is actually a strong and silent type of prevailing American fashion. It seems that with each generation, it's becoming more and more acceptable to wear your loungewear / activewear out (even when you're not really hitting the gym).
Some of us may blame 1970s track suits - the dawn of the American loungewear obsession; but there have been several Lycra-influenced culprits since..
1980s leggings perpetuated the womens loungewear / activewear hybrid in a high-powered, high-pony tailed Pilates kick. And 1990s grunge took the just-rolled-out-of-bed look to a new extreme. But perhaps the most memorable (and cringe-inducing) successor of women's loungewear was the matching velour track suits of the early 2000s. Everybody and their mother owned velour track suit sets in 5-6 different colors.
Luckily, designers have progressed in their womens loungewear innovations. Today, the lines between loungewear, activewear, pajamas and daywear are blurring in such a sophisticated manner that our loungewear pieces have just as many functions and titles as a millennial in a start up company.
The point is: Regardless of the trend it surfaces as, women's loungewear is absolutely an undeniable American apparel genre that we will not outgrow. As a nation that does not take "holidays" quite as frequently as our European counterparts, we can richly appreciate the simple joy of escaping work attire formality by slipping on soft pants with an elastic waistband. We adore the air of nonchalance and spontaneity that emanates from soft and slouchy sweaters that slide off the shoulder. And as a culture, we secretly revel in seeing make-up free celebrities donning in a messy bun and sweats while grabbing coffee. We appreciate that talented creatives who have "made it" also need their down time. Paradoxically, this kind of off-hours celebrity worship has infused glamor into otherwise effortless loungewear looks.
In moderation, there is nothing wrong with wanting to take it easy and wear something you can glide in. From a psychological perspective, we feel more comfortable around others who look comfortable and calm. Comfort and non-nonchalance is a distinctly American value that SNOA takes to heart by offering sumptuously soft loungewear for women.
We are not talking about fuzzy pants and bunny slippers - as much as we love those too. SNOA's sleep / loungewear has a richly soft and silky hand that caresses the skin, and softly hugs a woman's curves in all the right places. SNOA's luxury pajamas and sexy nightgowns are elegant, sexy, and easy to wear around the house without any concern about covering up when someone stops by.
This season, when you are out (or on your mobile phone) trying to find the best gifts for your wife, girlfriend, BFF, mother, sister, etc, keep in mind that she's more likely to repeatedly wear something that feels great, fits well, and looks like women's loungewear, than anything expensive, hard to care for, or generally painful to walk in.
Try pairing the Ingrid Top with a pair of our ultra-stylish and incredibly comfortable pajama shorts, the Oh Boy! Short, or try our sexy v-neck with bamboo fleece - the Hot Toddy Top with our sumptuously soft and stretchy Frida Pant.
The level of quality in our sleepwear and womens loungewear is second-to-none, which makes it one of the best gifts for wife or your girlfriend. No matter what may be on her wishlist for any occasion, she is guaranteed to feel comfortable, sexy and confident in SNOA Sleepwear.
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